Policies for Product Display Space in
Midstate Tool & Supply Inc.’s
Catalog Publications

Definition: “Display Space”
Please understand that we are creating a catalog publication. The product spaces in this publication are not “Ads” like advertisements in a newspaper or a magazine where the customer can submit the actual layout, artwork and design.  We are providing “Display Space” for your products in a catalog publication. The design and layout of this space is created to produce consistency and ease of use.

Co-Op Advertising for this kind of space is invoiced at a rate of
$5 per square inch

Definition:  Feature Page
The Highlights Plus and Highlighs publications offer another kind of page space.  This is when a product is placed on a feature page.  Front Page, Back Page and New and Special Products pages (Usually Pages 2-5) are all feature pages and the cost per square inch is slightly higher.

Co-Op Advertising for this kind of space is invoiced at a rate of
$6.60 per square inch.

Definition:  Highlights Plus
The Highlights Plus is our quarterly publication.  It is released at the beginning of each quarter (January 1, April 1, July 1 & October 1).  This 120 page publication features the top-selling items from all of our active lines.

To Download This Marketing Calendar Showing Release Dates for Midstate Tool’s Publications   (Click Here)

The Value of Placing Your Products in Our Publications
Please understand that for the cost, discussed above, your products are seen in 4 - 128 Page major printed publications with over 20 different versions– with a total circulation of around 34,000+ copies per edition. We also have  online versions of the publication that are targeted at different markets.